Hounds Town USA names Breken Randall vice president of marketing

Hounds Town USA has tapped franchise marketing veteran Breken Randall as vice president of marketing as the dog daycare chain passes 100 locations and pushes deeper into national expansion. The move comes after first-half 2026 growth, new state entries and outside recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is building out its leadership team to support a larger franchise system and continued expansion across the U.S. - The hire comes as pet ownership remains a major consumer market, with 95 million U.S. households now owning at least one pet. - Stronger marketing and franchise support can help the brand drive local store performance and keep pace with growth.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - The announcement follows Hounds Town’s first-half 2026 momentum and its 100-location milestone in April. - The company now has 100+ locations across 27 states.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - Hounds Town opened five locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - The company says each new opening expanded its pack play model into new communities and reflected continued demand for dog daycare, boarding and pet care services. - Randall joins after Courtney Allison was named chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience and is focused on franchisee support, cross-functional alignment and system consistency. - Hounds Town said the two appointments reflect continued investment in leadership, systems and infrastructure for franchise owners, team members and pet parents.

Between the lines: - The hiring suggests Hounds Town is moving from growth mode into scale mode, where brand consistency and franchisee support matter as much as new unit openings. - Randall’s background in large franchise systems signals an emphasis on connecting national campaigns with local execution. - The company is also leaning on outside validation to reinforce momentum in a competitive pet care category. - Hounds Town ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from a year earlier. - Entrepreneur also listed Hounds Town among five franchise brands benefiting from growth in the pet care industry. - Inc. named Hounds Town to its 2026 Best Workplaces list.

What's next: - Hounds Town said additional locations are in development. - The company plans to keep investing in marketing and franchisee support through the second half of 2026. - Hounds Town projected 25+ locations to open or be awarded in 2026. - The brand said it aims to expand thoughtfully while strengthening the systems that support franchise owners and improve the pet parent experience.

The bottom line: - Hounds Town is pairing rapid unit growth with leadership hires meant to protect brand consistency and support national scale. - The company’s next phase will depend on how well it can turn that growth into a repeatable franchise system.

For more information, visit the company’s website and franchising information.