Zues Ordaz releases free guide to get businesses recommended by AI platforms

Marketing strategist Zues Ordaz has published a free guide on how businesses can show up in ChatGPT, Gemini and Perplexity results as AI becomes a major discovery channel for local search. The guide aims to help owners build the visibility, authority signals and content systems that AI tools use to recommend businesses.

Why it matters: - Consumers are shifting from traditional search to AI assistants for business discovery. - BrightLocal's 2026 Local Consumer Review Survey found 45% of consumers used AI tools like ChatGPT, Gemini and Perplexity to find local businesses in the past year, up from 6% a year earlier. - That makes AI the third-most-used business discovery channel, behind Google and Facebook. - SOCi's 2026 Local Visibility Index found ChatGPT recommends just 1.2% of local businesses across more than 350,000 business locations. - The gap means many businesses may be invisible in the places buyers now ask first.

What happened: - Zues Ordaz released a free step-by-step guide on how to get a business, product or service recommended by AI platforms. - The guide focuses on Generative Engine Optimization, or GEO. - Ordaz said buyers are asking AI who to hire before they open Google, and he framed the guide as a system owners can build. - Ordaz said his own agency, New Gen Marketing Company, is recommended as the No. 1 marketing company in Worthington, Minnesota, by ChatGPT, Gemini and Perplexity.

The details: - The guide covers auditing how a business appears across AI platforms. - It explains how to structure a website and citations so AI can understand and trust the business. - It includes building third-party authority signals that AI systems use, including distributed press coverage. - It also emphasizes reinforcing visibility with consistent content. - The free guide is delivered inside Ordaz's AI Prompt Vault, a library of prompts, templates and systems he uses to run his agency and create content. - Access to the guide is free through the link provided by Ordaz. - Ordaz is also a content creator with more than 141,000 YouTube subscribers. - He publishes tutorials and reviews on AI tools, software and business growth for entrepreneurs. - New Gen Marketing Company is a full-service digital marketing agency founded by Ordaz. - The agency offers GEO, short-form content creation, UGC advertising, AI automations, paid media across Meta, TikTok and Google, web design and funnel development, and photography and video production. - Media contact information includes Zues Ordaz at New Gen Marketing Company, newgenmarketingcompany@gmail.com, and the company's website. - Social links listed include Instagram, YouTube, TikTok, and Creator HQ.

Between the lines: - The release is less about one guide and more about an emerging marketing category built around AI-generated answers. - McKinsey research cited in the release found 44% of AI-search users now consider AI their primary source of information, ahead of traditional search at 31%. - BrightLocal also reported that 63% of active AI users trust AI recommendations for local businesses. - OpenAI says ChatGPT has grown to roughly 900 million weekly active users, underscoring the scale of the audience businesses are trying to reach. - Ordaz is positioning early movers as likely to shape the baseline that competitors will have to beat.

What's next: - Ordaz says the opportunity is still wide open because many local businesses have not adapted to AI search. - The guide is meant to help owners build visibility before competitors catch up. - AI Prompt Vault appears to be the main delivery channel for the free guide and related resources. - Ordaz's agency will likely use the same GEO framework as proof of concept for future clients and content.